Tuesday, July 10, 2012

La Roche #SaveLives!


Those of you who know me, know that I am Asian.  In my younger years, I was extremely misguided and misinformed and thought that only people with really fair skin needed to wear sunblock.  I rarely put on sunblock or covered up.  I worshipped the sun and basked in it as much as I could.  As a teenager, my friends and I even used sun tanning oil to get as dark as we could possibly get.

Now that I'm in my thirties, I have learned how foolish we were.  I now have freckles all over my face from the sun (and I thought Asians didn't get freckles!) and I've got spots on my arms where I never used to have them.  They're definitely not birthmarks.

After doing lots of research on the harmful effects of the sun and after having my daughter, I am extremely cautious now.  My husband has very fair skin and we've noticed new sun spots/moles that we need to keep an eye on. The idea of skin cancer is quite scary! Because we live on a farm and on an island, we are outdoors for most of the day.  

My husband never puts on sunscreen and doesn't really protect himself from the sun very well. With him working on the farm and in the sun all day, his skin is exposed to the sun's harmful UV rays for many hours and every day of the year. SCARY.

I make sure that Little One is wearing protective clothing, a wide brimmed hat, sunblock, and I keep her in the shade or in the house when the sun is at its strongest. If we're out on the farm or on the beach, Little One stays under our sports umbrella. 

I may seem a bit overly cautious, but I believe we're always better safe than sorry!

78,000 Canadians will be diagnosed with skin cancer this year. 5,500 of those cases will be skin cancer's deadliest form - Melanoma. La Roche-Posay, the #1 Dermatologist recommended skin care brand wants to help save lives by spreading the word. Check out the  Save Lives! Program featured on the La Roche-Posay Canada Facebook pageRead, educate yourself, vote, and share with your friends. You can vote for your favourite submission in the advice gallery. Vote for as many stories as you want! You can do this every day until July 15th! Stories with the most votes will get the chance to win grand prizes. Feel free to get your friends and family to vote!

Did you know:
·         Your skin is damaged after 15 minutes of unprotected exposure to the sun
·         You  need to use a golf ball-sized amount of sunscreen to adequately protect yourself from head to toe
·         43% of individuals only apply sunscreen when the sun is very intense
·         36% of Canadians think having a tan is important
·         Melanoma represents 1/3 of all new cancers – one of the fastest growing cancers worldwide
·         In North America, one person dies from melanoma every hour
·         1 in 7 Canadians will develop skin cancer in their lifetime
·         7 in 10 women don’t know how to properly apply sunscreen lotion
·         4 in 10 individuals don’t use sunscreen becuase of texture

Awareness of Melanoma and sun protection and early detection are key. It's important to note that 90% of skin cancers can be cured if detected early enough.

Canadians, visit MySkinCheck.ca  for tools and resources to check yourself for early signs of skin cancer.
 "Like" the La Roche-Posay Canada Facebook page to receive sun tips every week!

Disclosure - This is a sponsored post. Though I have received compensation for this post, I believe in spreading the word about La Roche-Posay's Save Lives Program, as it is very important to me to share with others the importance of early detection. This post reflects my personal opinions. 

7 comments:

~ The Country Mouse ~ said...

Seriously! What is with farmers and them not using sunscreen? My hubby's family doesn't ever use it either. What other profession is outdoors more than farmers?

Christine said...

TCM:
I know, right!?! Crazy! :( I *did* get him to wear sunblock when we were on our honeymoon though! Worried about skin exposure especially with that farmer's tan! ;)

Nicole said...

What a great post. This campaign hits close to home for me, and I wish many others would realize the important of proper protection and suncare. My father has been diagnosed with melanoma twice and thankfully has conquered it each time.

The Zoo said...

78,000 Canadians is a scary nunber. My kids wear light-weight long sleeved shirts and pants all summer with wide brimmed hats. I don't always put suntan lotion on their faces, I know that I should (reflection off the ground, sand, water is horrible) but I do what I can.

Thanks for the reminder that I need to do more.

Besos, Sarah
Zookeeper at Journeys of The Zoo
journeysofthezoo at hotmail dot com

Multi-Testing Mommy said...

I absolutely LOVE their sun protection line! They truly care about their consumers!

Insane Mamacita said...

Such an important message and reminder!

I've been wearing sunscreen for years. Working at the sawmill when growing up we had to (or at least I made sure I did, my cousins, well sometimes they got burned).

These last few years, I try to make sure that I always put on sunscreen as well as on my kids if we are going to be outside (although I admit, I sometimes forget myself, lately I have been more diligent). DH sometimes forgets to put it on the kids though and I make sure to remind him to do so.

And I am worried about my dad as well. I don't think he has ever worn sunscreen and he's worked at the sawmill practically his entire life. Plus, he smokes. So, another thing to worry about.

Julia said...

I have always been cautious because I am fair skinned, but since losing a good friend to melanoma earlier this year have become even more so. Thank you for raising awareness!

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City girl moves to the country, falls in love, and marries a farmer. She tries to incorporate her city ways with her new country lifestyle and blogs to keep in touch with friends, family & students who live far, far away :) Can this city girl go country? Watch as she learns all sorts of exciting things about life on the farm and in a small rural community. *UPDATE* We are now parents! Our baby girl was born on Nov. 11, 2008 (at 28 weeks gestation- 12 weeks premature, but she's quite the trooper)!!!
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